SEO (Search Engine Optimization).
Nevertheless, learning SEO is a great idea if you want to effectively develop the visibility of your website yourself or by your marketing team in the search engines. But what natural SEO training choose?
First of all what is SEO? : SEO is a set of tactics that respect the “standards” of optimizations of a site so that it is well positioned on the search engines by targeting key words and phrases searched online by the Net surfers. And more than 200 factors intervene in the natural referencing of a site on the search engines.
Search engines need a site that is well optimized for natural referencing by respecting the ethical rules that they impose to correctly index the pages of a website in their “library” by thematic and key phrases to satisfy their users. Their problem is to know how to dissociate quality web pages that provide real information from those who are mediocre seeing poor in interesting content while banishing from their index the spam that irritates everyone.
So learn to create a “SEO Friendly” site with interesting content and well optimized SEO without crossing the red line to avoid being penalized and blacklisted. And good SEO training on the ethical practices of SEO is necessary if you want to build effective visibility of your products and services in the search engines in the long term.
The power of SEO is to be visible when a consumer searches for products and services like yours because it is open to your offers and if your pages are well built with engaging content you will increase strongly your conversions. It is the opposite of traditional intrusive marketing that annoys everyone by continually interfering with us when we are not captive and / or interested.